The Public Relations Society of the Philippines’ (PRSP) recognized the Globe Network Transformation Program Transparency Plan including four other public relations (PR) programs and tools during the 48th Anvil Awards.
Globe was recognized for the following programs: Globe Network Transformation Program Transparency Plan, an extensive communications campaign employed by the company to create and sustain subscriber awareness on the ongoing network modernization program; the Globe 2011 Annual & Sustainability Report (ASR), the first B+ externally assured telco annual & sustainability report; and the Globe Gets Me Campaign, considered a landmark in the industry as the country’s first augmented reality print campaign.
The Globe International Business Group also won for its highly successful OFW Christmas event, ‘Buo Ang Pasko: The Biggest Kris Kringle.’ as an outstanding PR tool.
In addition, Globe through its corporate social responsibility (CSR) arm Globe Bridging Communities (Globe BridgeCom) was also recognized for its My Fair Share Program under the Entrepreneurship/Job Generation/SME category.
The 48th Anvil Awards is considered the most coveted award for local public relations initiatives was held at the Makati Shangri-La Hotel, Makati City last March 6.
Shown in photo receiving the awards are members of the Globe corporate communications division led by Corporate Communications Head Yoly Crisanto (7th from left), External Affairs Head Jocel De Guzman (far left), Corporate Brand Management Head Cris Lacuna (2nd from left), and Internal Communications Strategy Head Andy Bengzon (6th from left).