Canon Marketing Philippines, Inc. (CMPI), subsidiary of world leader in imaging Canon, Inc., carted four Anvils during the 48th Anvil Awards ceremonies held at the Shangri-La Hotel in Makati City.
CMPI’s Bachang Project, led by veteran photographer John Chua, restored the decaying Banaue Rice Terraces and removed it from a list of endangered UNESCO heritage sites. For this, the company was bestowed with an Anvil Award of Excellence.
The Canon Advocacy Team, also led by Chua who conducted several events to delight special children with disabilities, received an Anvil of Merit.
Moreover, CMPI’s 6th annual PhotoMarathon, the largest photography event directed at customers, and Photoskwela, a free photography mentoring program, were rewarded with an Anvil Award of Merit.
“We aim to delight not by our products, but more importantly by how we make a difference to people and communities,” said CMPI president Alan Chng. “I am honored to receive these accolades on behalf of the Canon staff and partners who worked tirelessly to make these programs happen.”
Last year CMPI won two Anvils for its GreenNation campaign and PhotoMarathon 2010. It has won a total of six Anvils since it started competing in 2012.
The Anvil is the symbol of PR excellence in the Philippines. It is given to PR programs and tools designed and implemented in the previous year that meet the standards set by PRSP and a multi-sectoral panel of communication experts.
To learn more about Canon’s programs, visit http://www.canon.com.ph.