The Shorty Awards recently announced the finalists in its annual worldwide search for the best in social media where Globe Telecom is shortlisted to win one of the top awards.
Globe emerged as finalist in the Best Use of Social Media for Customer Service Category for its @Talk2Globe customer service channel on Twitter.
According to New York Times, if Hollywood has the Oscars and Broadway has the Tonys, then Twitter has the Shorty Awards. This prestigious event recognizes the best people and organizations in producing real-time content on channels like Twitter, Facebook, Tumblr, Youtube, and Foursquare along with other social networking sites.
“By capitalizing on new trends in social media spaces like Twitter and Facebook as a means to help its subscribers, Globe has taken customer service beyond the hotline and store. Nowadays, customers turn to social media like Twitter to air their concerns. This is why Globe wants to be where the customers are, quickly responding to any cry for help even when the brand is not directly mentioned. Our customers on Twitter and Facebook now experience this convenience since we’ve stepped-up the level of our online customer service channels,” said Miggy dela Cruz, Head of Customer Communication & Knowledge Management of Globe.
“According to SocialBaker, Globe has the 2nd most influential brand account in the country. This is all thanks to Globe’s initiative to expand its reach across the social web through the combined synergies of a powerful social media engagement tool and a team of Online Specialists who proactively engage customers on Twitter 24/7. These efforts enable Globe to humanize and personalize the customer experience over social media, which ultimately allows the building of one-to-one relationships with online customers,” dela Cruz added.
Previous Shorty Award winners were a grand mix of world-renowned celebrities and brands. Winners of the Shortys will be announced at a ceremony on April 8 in New York, hosted by American actress Felicia Day.
To learn more about the finalists of the Shorty Awards, visit shortyawards.com.