Aegis Limited, a leading outsourcing services provider and part of the $17 billion Essar Group, today launched its comprehensive Social Media Engagement solution, AegisLISAn. AegisLISAn provides the ability of Listening, Interacting, Socializing and Aligning with the online community of a brand via a single solution platform, enabling deeper brand-customer engagement. This intelligence is generated by accessing and analyzing thousands of news, social networking, blogs and other user generated content sites of web 2.0 on real-time basis. It further enables brands to manage interactions with social media users and generate intelligent reports.
Aparup Sengupta, Managing Director and Global CEO of Aegis, said, “Digital and Social media are very important parts of the customer experience eco-system and have gained significant customer mindshare in recent times. With customer service, marketing and sales teams joining the drive, the demand has grown beyond pure ‘Listening’ and ‘Analyzing’ to include ‘Engaging’ with the end users. Our research shows that social media is the top of the mind agenda around a brand with CXOs. With AegisLISAn, we have strengthened our basket of solutions for our clients and made it easier to implement social media strategies.”