NetSuite Inc., the industry’s leading vendor of cloud-based business management software suites, announced NetSuite “Commerce as a Service” (CaaS), enabling businesses to manage their interactions with other businesses and directly with consumers via a cloud platform that delivers the customer experience, via any current or future device, directly on the core NetSuite cloud ERP/CRMbusiness management application. At the heart of the CaaS initiative is NetSuite SuiteCommerce, a new commerce-aware platform that provides a central system to manage all transactions and associated customer interactions with consumers and other businesses regardless of touchpoint (website, smart phone, social media site, in-store, etc.).
“Over the past decade, NetSuite has transformed how our customers operate their businesses internally. Over the next decade, NetSuite will transform how businesses operate with other businesses and with their customers through NetSuite Commerce as a Service. Our new NetSuite SuiteCommerce offering is at the heart of this transformation,” said Zach Nelson, CEO of NetSuite. “By transforming the NetSuite business application into a commerce-aware platform, we enable our customers to extend the richest set of cloud operational capabilities available anywhere directly to their customers, regardless of the device those customers are using – be it a smart phone, a tablet, a personal computer, a point-of-sale system, or touchpoints not yet developed.”