Yahoo! and Mediacom announced the launch of Style Factor, a custom branded content and entertainment site, for Proctor & Gamble (P&G) Philippines. Inspired by The Thread on Yahoo! Shine, developed for P&G in the USA, Style Factor will bring the latest celebrity news and information on fashion, skincare, hair care and makeup to users.
The custom branded content and entertainment site is available on Yahoo! Philippines’ leading entertainment site, OMG!, and showcases P&G’s most popular brands in the country including Pantene, Olay, Downy, Ariel and Head & Shoulders.
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