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The Making of the Nokia Asha Touch Range

‘Asha’ means ‘hope’ in Hindi. It can also mean ‘aspiration’. The name reflects the spirit of consumers: the world around them is changing and they view the everyday as a new, exciting opportunity — an opportunity to express themselves, share experiences, and connect with the people and things that are most important to them.

“At Nokia, we give ourselves the challenge to connect the next billion to the internet,” says Dharmesh Goshalia, Nokia Philippines general manager. “As part of this ambition, we design devices for consumers who want a better experience of the mobile Internet and we also have in mind the people experiencing the web for the very first time. With Asha we are opening up the digital world to everyone, no matter what their circumstances.” Read the rest of this entry »

 
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Posted by on October 12, 2012 in Nokia, Technology

 

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Nokia accelerates the journey to mobile internet with Asha Touch device range

Nokia has taken another step towards connecting the next billion consumers when it unveiled the Asha Touch family of mobile devices in Bangkok. The three new phone models — the Nokia Asha 305, Nokia Asha 306 and Nokia Asha 311 — is set to take the full touch experience to new price points and further expand the successful Asha family. To date, there are 10 Asha devices available in more than 130 markets, providing young, social consumers with a choice of phones to match their own lifestyle.

These latest phones have been designed to provide an incredibly rich, smartphone-like experience to consumers who want to be set free from excessive data consumption costs and short battery life. The Nokia Asha 305, Asha 306 and Asha 311 offer a new, fully re-designed touch user interface, combining the proven ease-of-use from Nokia’s heritage with digital design innovations specifically fit for the purpose. Read the rest of this entry »

 
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Posted by on June 20, 2012 in Nokia

 

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