Tag Archives: consumer

Globe CEO Ernest Cu: Mobile to revolutionize advertising industry

Globe President and CEO Ernest Cu expressed bullish prospects about the growing ubiquity of mobile phones in the Philippines, with mobile set to change the landscape of traditional advertising in the country.

As keynote speaker at the 2012 Mobile Marketing Conference of the Internet and Mobile Marketing Association of the Philippines (IMMAP) with his speech “How Mobile is Changing the Advertising Industry”, Cu cited the strong potential of mobile as an effective medium for brands to reach target audiences.
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Posted by on January 8, 2013 in Globe Telecom, Technology


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