‘Asha’ means ‘hope’ in Hindi. It can also mean ‘aspiration’. The name reflects the spirit of consumers: the world around them is changing and they view the everyday as a new, exciting opportunity — an opportunity to express themselves, share experiences, and connect with the people and things that are most important to them.
“At Nokia, we give ourselves the challenge to connect the next billion to the internet,” says Dharmesh Goshalia, Nokia Philippines general manager. “As part of this ambition, we design devices for consumers who want a better experience of the mobile Internet and we also have in mind the people experiencing the web for the very first time. With Asha we are opening up the digital world to everyone, no matter what their circumstances.” Read the rest of this entry »