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Study shows Market Potential for mobile broadband, video and mobile Internet services in Philippines

  • Market survey reveals 70% of the youth segment nationwide have knowledge of and use the Internet
  • Half of market study respondents perceive Internet to provide opportunities and generate more income, while 60% perceive the mobile phone as a business enabler
  • Consumers expressed strong willingness to pay for better quality of voice and Internet access

A recent market study conducted by Ericsson ConsumerLab shows that Philippine consumers perceive Internet connectivity to bring business opportunities and income, and that there is strong willingness to pay for better mobile and Internet services and access.
In a country with a mobile penetration rate of around 97% based on operator data, the study also reveals that subscribers have flagged the following as areas for improvement: network accessibility, quality of coverage and service, and stability as well as speed for Internet service.

While it is primarily the youth segment (mobile consumers aged 18-25) that appears to be most familiar with the Internet and with the benefits that connectivity can bring, Vishnu Singh, Regional Head of ConsumerLab for Ericsson in the Southeast Asia and Oceania region, reveals that “from the data we have gathered in our study, it seems there is a strong demand for Internet connectivity in the Philippines, particularly for mobile broadband. 66% of non-internet users are interested in using a internet related service on a mobile phone.” Read the rest of this entry »

 
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Posted by on May 15, 2012 in Ericsson

 

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