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Mobile operators should co-operate on messaging, says Ovum

Mobile carriers in many markets around the world are struggling to combat the negative impact mobile instant messaging services (MIMS) are having on SMS revenues, says Ovum.

In a new report the independent telecoms analyst firm focuses on South Korea, a nation with arguably the highest penetration rate for MIMS in the world, and extracts lessons that can be applied by global carriers in the fight against free-to-use MIMS. Read the rest of this entry »

 
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Posted by on June 5, 2012 in Ovum

 

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