Regarded as a symbol of luck, prosperity and cunningness, the snake is one of the most attractive signs of the Chinese Zodiac. Starting the Year of the Snake in all-star fashion, Lenovo mobile, taps the serpentine grace of NBA superstar Kobe Bryant, as he endorses their new line of smartphones.
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Marketing Agreement Brings Power of Sports and Technology Together
Lenovo (HKSE: 992) announced recently that the company and Kobe Bryant, NBA and L.A. Lakers superstar shooting guard, have entered into a strategic marketing partnership to launch Lenovo smartphones and tablets and to enhance the Lenovo brand in China and Southeast Asia.
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