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PLDT powers Mall of Asia Arena

Leading telecommunications provider, PLDT has inked a branding alliance with SM’s Mall of Asia Arena to bring its products and services closer to its customers.

PLDT has further strengthened its ties with the country’s biggest mall developer and operator, SM, as it powers the Mall of Asia Arena, the latest events venue to open in Metro Manila.

The agreement was in effect on its first event last May 21 which featured the international star Lady Gaga for her “Born This Way Ball World Tour”, and will stay for the next three years where the MOA Arena will grant branding rights and license to have the phrase “powered by PLDT” displayed with the Mall of Asia Arena name on its branding.
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Posted by on July 12, 2012 in PLDT, Technology

 

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