Mobile carriers in many markets around the world are struggling to combat the negative impact mobile instant messaging services (MIMS) are having on SMS revenues, says Ovum.
In a new report the independent telecoms analyst firm focuses on South Korea, a nation with arguably the highest penetration rate for MIMS in the world, and extracts lessons that can be applied by global carriers in the fight against free-to-use MIMS. Read the rest of this entry »
