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PLDT powers Mall of Asia Arena

Leading telecommunications provider, PLDT has inked a branding alliance with SM’s Mall of Asia Arena to bring its products and services closer to its customers.

PLDT has further strengthened its ties with the country’s biggest mall developer and operator, SM, as it powers the Mall of Asia Arena, the latest events venue to open in Metro Manila.

The agreement was in effect on its first event last May 21 which featured the international star Lady Gaga for her “Born This Way Ball World Tour”, and will stay for the next three years where the MOA Arena will grant branding rights and license to have the phrase “powered by PLDT” displayed with the Mall of Asia Arena name on its branding.
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Posted by on July 12, 2012 in PLDT, Technology

 

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SM’s West Avenue Theatre Corporation hosts Mall of Asia Arena Trade Launch


The Mall of Asia Arena Team: Ms. Cristina Tolentino for Brand Alliance and Sponsorship; Mr. Henry Lapis – Business Unit Head; Mr. Edgar Tejerero – Senior Vice President – West Avenue Theatres Corporation; Mr. Hans T. Sy, President, SM Prime Holdings, Inc.; Mr. Erl Orenza for Events; Ms. Ailene Llado for Food Service, Ms. Nicole Deato for Business Development, Brand Alliance and Sponsorship; Mr. Jacob Macapagal for Operations and Mr. Conrad Castañeda – Technical Consultant.

The citizens of high society and top players of the corporate world have made their way to the Mall of Asia Arena Trade Launch at the SMX Convention Center, Mall of Asia Complex at 8pm last October 11, 2011.

The guests were welcomed by Mr. Hans T. Sy, President of Prime Holdings, Incorporated. “The Mall of Asia Arena symbolizes our belief in world class Filipino Talent for both entertainment and sports;” said Mr. Hans T. Sy. He also thanked the promoters and the brand and media partners who attended the event who graced the event and invited them to experience the Mall of Asia Arena when it opens.
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Posted by on October 18, 2011 in SM

 

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