Globe CEO Ernest Cu: Mobile to revolutionize advertising industry

Globe President and CEO Ernest Cu expressed bullish prospects about the growing ubiquity of mobile phones in the Philippines, with mobile set to change the landscape of traditional advertising in the country.

As keynote speaker at the 2012 Mobile Marketing Conference of the Internet and Mobile Marketing Association of the Philippines (IMMAP) with his speech “How Mobile is Changing the Advertising Industry”, Cu cited the strong potential of mobile as an effective medium for brands to reach target audiences.

 

Manila Water deploys mobile water treatment plant to assist in relief drive for “Pablo” victims

The water which is being sourced from the Agusan River in were filtered and treated to ensure it is potable and safe for drinking before it is delivered to the affected residents in the area

The Ayala-led Manila Water Company (MWC) has stepped in to help in the ongoing emergency relief efforts in areas in Mindanao devastated by typhoon “Pablo” by deploying its Mobile Treatment Plant along with nine personnel to provide safe and potable water to affected residents in Purok 1 & 3 in Compostela Town Proper, Compostela Valley, one of the provinces hard hit by the recent typhoon. Equipment and crew were ferried to the area by a C-130 cargo plane Philippine Air Force (PAF).

The mobile water treatment plant was able to provide 34, 000 liters of water to the affected communities during its first three days of operations. Water from Agusan River is filtered and treated to ensure its potability.

 

Fun kid’s apps for your Nokia Lumia

It’s not an easy task to keep your young ones occupied and entertained all the time. Thankfully, mobile technology has presented more options and activities that will allow kids to learn new things, play games and explore their talents.

Now, while you’re in transit to the mall or waiting for your kid’s turn at the dentist, you can lend your Nokia Lumia smartphone to him and kill some time. Better yet, turn this opportunity into another bonding moment with him — solving puzzles, answer quizzes and creating artworks together.

 

Globe Keeps Eye on New and Emerging Opportunities for Mobile

Globe Telecom President and CEO Ernest Cu expressed bullish prospects about new and emerging opportunities for mobile phones in the country, citing pent-up demand for smartphones, increasing preference for more content, and the promising future of mobile advertising.

As one of the keynote speakers at the recently concluded Mobile Marketing Conference organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the Mobile Marketing Association (MMA) Philippines, Cu revealed that the pervasiveness of mobile phones in the country continues to grow, with penetration rate likely to reach 98% by 2015, according to research agency Ovum.