Since the very beginning of the case, we have clearly stated that SMS is a deregulated service and telcos have the right to set the retail price of this service. In fact, this has worked for the benefit of the consumer because the prices have gone down drastically with the advent of customization, bucket and combo promos, and unlimited services. There is no provision in the NTC Circular which imposes a ceiling price of P0.80 per SMS sent. There are other various legal grounds by which we base our opposition. In this regard, Globe shall avail of all legal remedies to preserve its right to determine the pricing of its services.