Mobile Internet usage in the Philippines is growing rapidly, on the back of attractive smartphone offers bundled with mobile data.
First quarter mobile Internet revenues of leading wireless operator Smart Communications, Inc. (Smart), for example, rose 71%, as reported by parent company Philippine Long Distance Telephone Co. (PLDT).
According to Chief Wireless Advisor Orlando B. Vea, the explosive increase in mobile Internet usage among Smart’s subscribers was driven in the first quarter mainly by a “solid portfolio of postpaid data plans bundled with best-in-class smartphones”.
Smart launched in the first quarter its limited-edition Data Plan 1000, which bundled free calls, SMS, and mobile Internet, with a choice from a slew of ‘power’ smartphones from all the top manufacturers, at discounted and amortized prices. Read the rest of this entry »