HP has announced an expanded range of new digital printing solutions that will strengthen Print Service Providers’ (PSPs) value proposition to their customers, allowing them to capture a larger share of the fast growing signage industry in Asia Pacific.
“HP has a deep understanding of the trends and developments in the signage industry and the impact it will have on PSPs. We believe that we can work alongside with PSPs to help them transition to be a Marketing Service Provider (MSP) to remain competitive in an increasingly price-sensitive market”, said Gido van Praag, Vice President, Graphic Solutions Business – Asia Pacific and Japan, HP. “HP is best positioned to help PSPs in their conversion to MSP where they will move beyond just competing on price to providing a full spectrum of value added services that will help differentiate them from competition,” he added.
Read the rest of this entry »