Tag Archives: Reader’s Digest

Globe hailed anew as country’s Most Trusted Consumer Brand

Globe Telecom was cited anew as the country’s premier trusted brand for telecommunication and broadband services among Asian consumers in an annual survey conducted by global publication giant Reader’s Digest.

Globe received two (2) Gold awards under the Phone Service (Fixed line or Mobile) and Internet Service Provider (for its flagship broadband brand Tattoo) categories in the 2012 Reader’s Digest Asia’s Trusted Brands Survey. The telco leader has been a consistent recipient of the prestigious award year after year, earning the vote of trust and confidence of consumers and giving it the ultimate seal of consumer approval.
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Posted by on June 28, 2012 in Globe Telecom, Technology


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Canon is #1 Camcorder Brand for 2011

Imaging solutions leader Canon emerges as the number one camcorder brand in the Philippines for 2011.

In a retail audit by international and independent market research firm GfK Research and Technology, the report showed that Canon dominated the camcorder market with a market share of 47.8 percent. The top camcorder models for Canon were the standard definition (SD) VIXIA FS400 and the high definition (HD) VIXIA HF R20.

Three other Canon camcorder models made it to the top 20 hit list for December 2011: the FS300 and VIXIA HF M40 flash camcorders and the PhotoDV DC420 DVD camcorder. Read the rest of this entry »

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Posted by on May 23, 2012 in Canon


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Reader’s Digest Bares 2011 Trusted Brand Awardees

READER’S DIGEST 2011 TRUSTED BRAND. Reader’s Digest Philippines recently awarded the Platinum and Gold Trusted Brand trophies to local and non-local companies based on the results of a scientific consumer survey. The Trusted Brand program, now on its 13th year, is an annual consumer research based project which aims to recognize brands that have become the benchmark for product excellence and customer service. Shown in photo are the awardees with Reader’s Digest executives from Singapore and the Philippines. The awardees included Boysen, Century Tuna, Equal, Monterey, Nokia, Philam Life, PLDT Landline, PLDT MyDSL, Pilot, St. Luke’s Medical Center, BPI, Citibank, BPI Asset Management, Philam Asset Management, Inc., ABS-CBN, GMA-7, The Medical City, SM City North EDSA, Jollibee, Carrier, Sharp, Whirlpool, GE Appliances, Salem, Acer, Sony, Baguio Oil, Ajino-moto, Magnolia Fresh Chicken, Centrum, Panda, Petron and Jessica Soho.

Reader’s Digest Philippines recently awarded the highly anticipated 2011 Trusted Brand Gold and Platinum trophies to more than thirty local and non-local companies at Passion Restaurant, Resorts World Manila.
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Posted by on June 9, 2011 in Acer, Nokia, PLDT, Sony


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Reader’s Digest Trusted Brands Survey Results: Care for the Environment No. 1 in CSR Action Expected of a Brand Filipinos Trust

The Asia-wide Reader’s Digest Trusted Brands survey reveals that 80% of Philippine respondents consider it highly important for a brand that one trust to carry out environmental action as part of its corporate social responsibility (CSR).

This also holds true in all other 6 markets where the survey was conducted such as in Hong Kong, Singapore, Taiwan, India, Malaysia and Thailand. Although the percentages differ, it is this very important action that most expect of a trusted brand that came out in the top rank of the survey.
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Posted by on June 9, 2011 in Technology


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