New-vehicle sales satisfaction has increased in the Philippines after two consecutive years of declines that were caused by rapid sales growth and increased customer expectations, according to the J.D. Power Asia Pacific 2011 Philippines Sales Satisfaction Index (SSI) Study.
Now in its 11th year, the study measures new-vehicle owner satisfaction with the sales and delivery experience in seven key factors that contribute to overall satisfaction. In order of importance, they are: delivery process; delivery timing; salesperson; paperwork; deal; sales initiation; and dealer facility.
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