Information technology leaders stand to drive new revenue streams for their businesses by leveraging “context-based services,” an emerging technology trend where real world and digital data are aggregated to understand “who you are, where you are, and what you are doing” to give consumers an “extremely rich experience,” according to a new report from Accenture.
Accenture identifies context-based services as one of six key trends in its Technology Vision 2012, an annual outlook of the most important emerging technology trends that are predicted to have a critical impact on businesses. Accenture has been researching and predicting the future of technology trends for more than a decade.
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