Toshiba Singapore Digital Products & Service Group (DS) and Intel Corporation recently announced a creative collaboration to deliver a second social film project entitled “The Beauty Inside.” Additionally, a global, online casting call has been issued to audition for the part of the main character as part of the film experience.
Starring Topher Grace (“That ‘70s Show,” “Spider-Man 3” and “Valentine’s Day”) and Mary Elizabeth Winstead (“Abraham Lincoln: Vampire Hunter,” “Scott Pilgrim vs. The World”) and directed by Sundance award-winning Director Drake Doremus (“Like Crazy”), “The Beauty Inside” is a blockbuster-class experiment in social entertainment, brought to life by leading minds in Hollywood, technology and social media.
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PRNews (Getting your message out to the market) 